ABOUT US
Empowering culture, Illuminating brands.
AC Marketing is a full-service cross-cultural marketing agency specializing in U.S. consumer culture. By integrating Asian innovation with North American market expertise, we deliver tailored strategies for two key client segments:
For Asian businesses, we provide localized market entry strategies to expand successfully into the U.S., ensuring seamless integration with local consumer behavior and cultural preferences.
For North American brands, we craft targeted campaigns to engage and maximize impact within the Asian-American market, helping brands build deeper connections with this influential audience.
With a deep understanding of both Asian capabilities and the North American market, AC Marketing serves as a strategic bridge between Asia and the U.S., unlocking new growth opportunities across cultures.
Through cultural symbols,
we convey the core of culture.
Culture is not static—it continually evolves through interaction and dissemination. Many brands in cross-cultural marketing tend to remain at the level of superficial cultural symbols, like red envelopes during Lunar New Year, lion dances, cherry blossoms, sushi, or K-POP. However, brands that truly achieve long-lasting impact understand how to look beyond these symbols and grasp deeper cultural logic. AC Marketing’s vision is to help brands rise above the surface, truly understand and integrate into the cultural context of their target market, and create brand experiences that resonate on an emotional level.
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Cultural symbols are bridges, but cultural understanding is the foundation. Brand messages can be effectively communicated across different cultures only by truly grasping the underlying cultural logic.
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Marketing isn’t just about communication—it’s about cultural interaction. A successful brand doesn’t simply get consumers to “notice” it; it helps them embrace its values.
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The distance between a brand and its market isn’t geographic—it’s about cultural resonance. Through precise market strategies and cultural insights, we help brands find the most natural expression so that cross-cultural marketing is more than mere translation—genuine local growth.
We Believe:
Our Advantages:
Deep Insights
Leveraging years of localized marketing experience, we’ve developed a profound understanding of U.S. market dynamics merged with Asian cultural backgrounds. This cross-cultural insight enables us to craft strategies that truly resonate with local audiences, avoid cultural pitfalls, and ensure effective message delivery.
Expert Team
Our core team members are spread across the U.S., Canada, and mainland China. They not only have hands-on experience in the North American market but also possess strong familiarity with Asian cultural contexts. Equipped with multi-language capabilities, we engage target audiences in their own cultural and linguistic domains. From conceptual planning to on-the-ground execution, we deliver comprehensive solutions that span both digital and offline channels.
Market Resources
Our localized team and extensive experience have given us broad partnerships and points of contact across various industries in the U.S., allowing us to offer diverse outreach methods. This adaptability meets the needs of brands at different stages of growth and targets a range of consumer segments.
Results-Oriented
We focus on measurable outcomes and performance. We believe the value of marketing lies in delivering tangible growth and returns for our clients. From strategic planning to execution, we set clear KPIs and ROI targets to ensure every project achieves verifiable success.