CASES
Hisense
North America Full-Funnel Growth Strategy
Across three high-impact campaigns — Upgrade Season, the 100" U7 Launch, and Black Friday — we orchestrated a full-funnel growth strategy that blended localized storytelling with precision-targeted digital advertising. By activating a diverse network of lifestyle and tech influencers, we connected Hisense with millions of American consumers, driving both brand consideration and retail conversion at scale.
Market Strategy
Influencer Marketing
Digital Advertising
Content Strategy
Campaign Execution
Lee Kum Kee
Bridging Heritage Flavors with Modern North American Audiences
We partnered with Lee Kum Kee to reimagine how a century-old condiment brand resonates with today's multicultural consumers. Through immersive chef collaborations, culturally layered storytelling, and a coordinated digital-to-offline campaign, we positioned Lee Kum Kee as an indispensable ingredient in the evolving North American culinary landscape — reaching new demographics while honoring the brand's deep-rooted authenticity.
Influencer Marketing
Brand Messaging
IMC Campaign
Content Creation
Event Activation
Social Media
T&T Supermarket
Strengthening North America's Leading Asian Grocery Brand
As the long-term marketing partner for T&T Supermarket, we deliver an integrated strategy spanning brand identity, digital advertising, community engagement, and reputation management. From SEO-driven discovery to influencer-led store activations, our work ensures T&T maintains its position as the go-to destination for Asian groceries — building loyalty among existing shoppers while attracting a broader, culturally curious audience.
Branding
Digital Marketing
SEO / SEM
Influencer Marketing
Content Marketing
Offline Events
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CHAGEE
Launching a Modern Tea Culture Icon in the U.S. Market
We orchestrated CHAGEE's debut in the North American market with a campaign designed to turn a brand launch into a cultural moment. Through curated influencer seeding, immersive pop-up experiences, and a cross-platform content strategy, we introduced CHAGEE as more than a tea brand — positioning it as a lifestyle symbol that resonates with a new generation of culturally connected consumers.
IMC Campaign
Content Creation
Event Activation
Influencer Marketing
Midea
Driving Brand Awareness and Sales Through Cultural Resonance
For Midea Canada, we developed a marketing strategy rooted in cultural relevance and consumer insight. By aligning product storytelling with trending cultural moments and activating trusted influencer voices, we transformed Midea from an emerging name into a recognized household brand — delivering measurable lifts in both awareness and retail sell-through across the Canadian market.
Market Strategy
Influencer Marketing
Digital Advertising
Content Marketing
Media Buying
Social Media
Mumu Hot Pot
From Grand Opening to Community Staple
We crafted a full-spectrum launch and growth strategy for Mumu Hot Pot, transforming a new restaurant opening into a city-wide dining event. Through strategic influencer partnerships, visually rich content production, and geo-targeted digital campaigns, we built sustained foot traffic and social buzz — establishing Mumu Hot Pot as a must-visit destination for authentic hot pot experiences.
Media Buying
Market Strategy
Influencer Marketing
Digital Advertising
Content Marketing
Social Media
Holt Renfrew
Connecting Luxury Retail with the Chinese-Canadian Community
We designed a holistic multicultural marketing campaign for Holt Renfrew, bridging Canada's premier luxury retailer with the high-value Chinese-Canadian demographic. Through culturally nuanced KOL partnerships, exclusive in-store experiential events, and bilingual content strategies, we deepened brand affinity and drove meaningful engagement — proving that luxury and cultural authenticity are not just compatible, but mutually reinforcing.
IMC Campaign
Influencer Marketing
Social Media
Content Creation
Event Activation
KOL Management
